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Problem
Objective
Idea
Minute maid has been around since the 1940s, but our audience rarely knows that. As it didn't have an iconic mark or designs, it's easy to forget about the brand's legacy.
Introducing Collectible
Reimagining Minute Maid
To Let people know the legacy of Minute Maid since the 1940s by launching a Special Edition Pack of Minute Maid that resonates with audiences by leveraging popular design trends throughout the years.
The Creative Idea aims to drive engagement, brand affinity, and product trial among this target audience through strategic product placement and limited-edition packaging.
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